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1968 Kennedy for President Campaign Poster. The Robert F. Kennedy presidential campaign began on March 16, 1968, when Robert Francis Kennedy (a.k.a. RFK, Bobby), a United States Senator from New York who had won a Senate seat in 1964, entered an unlikely primary election as a challenger to incumbent Democratic United States President Lyndon B. Johnson (LBJ). After Johnson announced on March 31 that he would not seek re-election, Kennedy still faced two rival candidates for the Democratic Party's presidential nomination: the leading challenger United States Senator Eugene McCarthy and Vice President Hubert Humphrey... He had been making progress in building Democratic support for his nomination when he was assassinated at the Ambassador Hotel in Los Angeles, California, on June 5, 1968. -Wikipedia