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For a design line and Canadian based men's wear shop initially with a large gay clientele, Body Body Wear was launched with a flourish in the United States at Barneys New York and Saks Fifth Avenue, and became a cult brand in the late 90s & early-2000. Sandler's clothing has appeared on GQ covers. He dressed the late INXS front man Michael Hutchence, J.Lo reportedly wore his stuff, as did Jason Priestley, Jackie Chan, Wayne Gretzky and Steven Tyler of Aerosmith. (Source: https://www.theglobeandmail.com/news/national/gay-shops-hit-on-straight-men/article1048893/)