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1992 Charming literacy poster with a quote by children's poetry writer, David McCord. The International Literacy Association (ILA), formerly the International Reading Association (IRA), is an international global advocacy and member professional organization that was created in 1956 to improve reading instruction, facilitate dialogue about research on reading, and encourage the habit of reading. "Books Fall Open" is from ONE AT A TIME by David McCord. Copyright 1965,1966. Reprinted by permission of Little, Brown and Company.