Poster for the 1968 Summer Olympics held in Mexico featuring cartoon illustrations. The drawings were created by Abel Quezada, a painter, cartoonist, illustrator, and writer. His imagery depicted the political and social life of Mexico from the 50s until the 80s. The art direction for the general branding of the '68 Olympics was led by Lance Wyman and coordinated by Architect Pedro Rámirez Vázquez who employed many graphic designers for the project.